This article appeared in the Surf Coast Times August 21 Celebrating Seniors special feature.
Ageing well is about more than simply staying at home. It is about remaining connected to the people, places and routines that make life meaningful.
That philosophy is at the heart of Country to Coast Home Care Services, a locally focused provider supporting seniors across the Surf Coast to maintain their independence while receiving quality, personalised home care.
Managing Director and Founder Lucy Lincoln says good home care starts with understanding the individual, rather than taking a one-size-fits-all approach.
“Every person has their own story, routines and ideas about what living well looks like,” Lucy said. “Our role is to listen, understand what matters to them and provide care that supports the life they want to continue living.”
From assistance around the home and personal care to companionship and community connection, Country to Coast works closely with clients and families to create support that can adapt as needs change.
Being part of the local community is equally important to the team. “We aim for the best outcomes possible because the people we support aren’t numbers on a page,” Lucy said.
“For us, care has never been about ticking boxes. It is about listening deeply, building trust, and supporting people in continuing to live the life that matters to them.
“At its core, good care is relational,” Lucy explains. “You can have all the systems in the world, but if people don’t feel safe, respected and genuinely cared for, you’re missing the point,” Lucy said.
This commitment to value-led care has been recognised across the sector. Country to Coast Home Care Services was nominated for this year’s HESTA Awards, was a multi-category finalist in the Geelong Business Excellence Awards two years in a row and was proudly nominated for the 2026 national Ageing Australia ‘You are ACE’ Award.
In a time where human experience is often lost in a complex system shuffle, Country to Coast proves that compassion can be the heart of a home care service and aims to contribute to a more age-friendly Surf Coast.
“As we work with the community, it is a wonderful opportunity to recognise their contribution and to keep the conversation focused on helping people age with choice, dignity and confidence,” Lucy said.
“Everyone is welcome to drop in to have a friendly chat to see if you are eligible for a government subsidy or private home care package, and I would encourage anyone looking to seek clarity or support to reach out.